Employer Branding

Employee Experience = Employer Branding & Company Culture Source by : Olah, (2023) Kulkarni and Mohanty, (2024) indicated that the employee experience is shaped by the three workplace environments: physical environments, technological environments, and social environments. Internal Employer brand is the corporate reputation of the organization, communicated through different messages and actual workplace experience of the employees. Employee experience is sum of perceptions of employee across the journey with the employer. The employee experience should fulfil employee expectations as communicated by the employer brand. The alignment of employee experience and internal employer brand is essential for attracting and retaining of the talent. A strong alignment between these two elements acts as a competitive advantage in the talent market. This study is aimed at understanding impact of the employee experience on internal employer brand and consequences of internal employer brand on...

  There should be a motive to choose an organization where top talents can join and contribute their unique skills, experience, goodwill, and commitment to the company’s growth. The Employee Value Proposition (EVP) represents the balance of rewards and benefits employees receive in exchange for their performance at work. An employee value proposition (EVP) is a comprehensive set of benefits that a company offers to its staff members, benefiting both parties. EVP would provide a dynamic and cooperative work environment, an opportunity for professional growth, a full range of bonuses and incentives, promotions, and a positive work culture where team members feel appreciated and encouraged. Rounak and Misra (2020) stated that the Employee Value Proposition (EVP) evaluates how employees see the organization's cultural, work, inspiring, developmental, environmental, and economic values. The higher the score, the better the offer. These principles include more than simply financial gai...

  Article One Employer Branding – Understanding the depth and why it’s importance to the Organization   Describe "Employer Branding." A systematic approach to attracting and retaining top talent from the fiercely competitive labor market and creating a positive work environment, employer branding primarily reflects the company's reputation. According to Lybrand and Dewar (2023), managing the company's individual cultural features to attract candidates is known as employer branding. When the organization's goal is to be a great place to work, part of that involves improving the hiring process, enhancing employee engagement, and promoting retention, as well as committing to employee benefits and maintaining a high-quality work environment for employees. One significant approach used by organizations to attract and retain talent is employer branding. Ensuring existing and potential workers understand the company's value proposition and promoting their loyalty ...