Employer Branding

                                                    Source by : Aihr.com, (2025) Mathew (2023) suggest that Employer branding and retention are crucial for organizations to attract and retain top talent, increase productivity, and attract customers, investors, and partners. A strong brand fosters employee passion, innovation, customer satisfaction, and brand loyalty. Retention is essential as losing top talent can be costly and negatively impact company culture and reputation. To measure the success of employer branding, organizations should track key performance indicators (KPIs) that reflect their reputation, attractiveness, and employee satisfaction. Employee brand awareness is one of the key performance indicators (KPIs) for measuring employee satisfaction. An employer brand is a crucial aspect of an organization's identity, encompassing its mission, ...

  Shekhar, K. (2024): Highlights that authenticity in employer branding is an important factor in developing trust, loyalty, and the feeling of working in the right place among employees. Wright, S. (2024): This work suggests that using genuine employee stories and steering clear of generic advertising are two key ways to create authentic employer branding. It emphasizes the importance of crafting engaging stories and showcasing an authentic company culture to connect emotionally with job seekers. Using genuine employee tales and steering clear of generic advertising are two ways to create authentic employer branding, according to this work, It emphasizes how crucial it is to create engaging stories and present an authentic company culture in order to connect with job searchers emotionally. Following are the major points 1.      Personalization with AI AI enhances personalization in employer branding by creating tailored experiences for employees. For instance, ...

  What is Crisis Management?  The practice of minimizing a sudden or significant incident that could negatively affect a corporation is known as crisis management. The objectives are to reduce the impact of the crisis, maintain business operations, and learn from the reaction to aid in future crises. Posey (2023) suggests that Crisis management is a strategy used to handle sudden negative events while maintaining business continuity. It involves implementing policies and procedures to defend, mitigate, and prevent crises. These can be caused by unpredictable events or unforeseeable consequences, such as natural disasters, financial problems, or cybersecurity attacks. Potential damage can affect health, safety, finances, reputation, customer loyalty, or a combination of these.                                                          ...

  Organizations are using social media platforms as a powerful tool to display their company culture, values, and mission to potential employees and their followers. Promoting an employer brand on social media is more than just advertising job openings; it has changed the way companies communicate with their audience through authentic and meaningful content that resonates to attract top talent and retain valuable employee resources. Nowadays, organizations reach a global audience through social media platforms like LinkedIn, Instagram, X  (earlier Twitter), Facebook, and TikTok and support them to attract diverse talent pools. To keep the employer brand on top of candidates' and followers' minds, companies can share meaningful real-time content about workplace culture and employee achievements. (Writer, 2019) Employees also share authentic stories and experiences on social media, reflecting that they are brand ambassadors. This helps to strengthen the employer brand naturally,...