Article 07 - Important Indicators to Monitor for Employer Branding Success

 

                                                 Source by : Aihr.com, (2025)

Mathew (2023) suggest that Employer branding and retention are crucial for organizations to attract and retain top talent, increase productivity, and attract customers, investors, and partners. A strong brand fosters employee passion, innovation, customer satisfaction, and brand loyalty. Retention is essential as losing top talent can be costly and negatively impact company culture and reputation.

To measure the success of employer branding, organizations should track key performance indicators (KPIs) that reflect their reputation, attractiveness, and employee satisfaction.

Employee brand awareness is one of the key performance indicators (KPIs) for measuring employee satisfaction. An employer brand is a crucial aspect of an organization's identity, encompassing its mission, values, culture, and personality. A positive brand enhances recruitment, retention, engagement, and overall market perception, making it a great place to work (Shrm.org, 2023).

Employer Branding is the new buzzword for marketers as well as in human resource management. Employer Branding is defined as “targeted, long-term strategy to manage the awareness and perceptions of employees, potential employees, and related stakeholders with regards to a particular firm. The strategy can be tuned to drive recruitment, retention, and productivity management efforts (ResearchGate, n.d.)

Performance indicators for the effectiveness of Employer Branding

The Kienbaum study shows that only 39% of companies have established performance measurements for their employer branding activities, indicating a lack of understanding of this long-term strategy for managing employee awareness and perceptions. (ResearchGate, n.d.)


Source by : (ResearchGate, n.d.)

A Case Study in Successful Employer Branding & Recruitment Marketing: Wanger Watson Agency 

Source by : (www.linkedin.com, n.d.)

Wenger Watson Agency is a global recruitment marketing firm that assists companies in attracting and hiring top talent, having collaborated with major global brands like Google, Microsoft, and Amazon.

 Challenge

Wenger Watson Agency needed to rebrand itself in order to better reflect its global capabilities and its focus on helping companies attract and hire the best talent. They also needed to develop a recruitment marketing strategy that would help them reach and engage their target audience.

Solution

Wenger Watson Agency collaborated with a branding agency to create a modern, professional brand identity, a user-friendly website, and a content marketing strategy, utilizing blog posts, articles, and infographics to engage their target audience and connect with potential clients.

Results

Wenger Watson Agency's successful branding and recruitment marketing strategy has increased website and social media traffic, generated leads, and closed deals, earning them numerous awards, including the "Best Recruitment Marketing Agency" award from the World Recruitment Congress.

The above case study mentioned that Wenger Watson Agency successfully leveraged branding and recruitment marketing strategies to attract top talent, thereby becoming a leading global recruitment marketing agency.


Reference List  

Aihr.com. (2025). Available at: https://www.aihr.com/wp-content/uploads/employer-branding-strategy-infographic.png [Accessed 3 Apr. 2025].

Mathew, S. (2023). Employer branding and retention are critical components of any successful organization. Employer branding refers to creating a unique identity for your company as an employer that sets it apart from competitors. [online] Linkedin.com. Available at: https://www.linkedin.com/pulse/measuring-success-employer-branding-retention-key-look-shaiju-mattew [Accessed 2 Apr. 2025].

ResearchGate. (n.d.). (PDF) EMPLOYER BRANDING: OBJECTIVES, CHANNELS AND PERFORMANCE INDICATORS. [online] Available at: https://www.researchgate.net/publication/265379751_EMPLOYER_BRANDING_OBJECTIVES_CHANNELS_AND_PERFORMANCE_INDICATORS.

Shrm.org. (2023). What is an employer brand, and how can we develop an employment branding strategy? [online] Available at: https://www.shrm.org/mena/topics-tools/tools/hr-answers/employer-brand-how-can-develop-employment-branding-strategy.

www.linkedin.com. (n.d.). Wanger Watson Agency: A Case Study in Successful Employer Branding & Recruitment Marketing. [online] Available at: https://www.linkedin.com/pulse/wanger-watson-agency-case-study-successful-employer-branding-uddin.





Comments

Post a Comment

Popular posts from this blog

Article 01 - Employer Branding – Understanding the depth and why it’s importance to the Organization

Image
  Article One Employer Branding – Understanding the depth and why it’s importance to the Organization   Describe "Employer Branding." A systematic approach to attracting and retaining top talent from the fiercely competitive labor market and creating a positive work environment, employer branding primarily reflects the company's reputation. According to Lybrand and Dewar (2023), managing the company's individual cultural features to attract candidates is known as employer branding. When the organization's goal is to be a great place to work, part of that involves improving the hiring process, enhancing employee engagement, and promoting retention, as well as committing to employee benefits and maintaining a high-quality work environment for employees. One significant approach used by organizations to attract and retain talent is employer branding. Ensuring existing and potential workers understand the company's value proposition and promoting their loyalty ...
Read more

Article 02 : Attract the best with a Great Employee Value Proposition (EVP) and an EVP relationship through employer branding.

Image
  There should be a motive to choose an organization where top talents can join and contribute their unique skills, experience, goodwill, and commitment to the company’s growth. The Employee Value Proposition (EVP) represents the balance of rewards and benefits employees receive in exchange for their performance at work. An employee value proposition (EVP) is a comprehensive set of benefits that a company offers to its staff members, benefiting both parties. EVP would provide a dynamic and cooperative work environment, an opportunity for professional growth, a full range of bonuses and incentives, promotions, and a positive work culture where team members feel appreciated and encouraged. Rounak and Misra (2020) stated that the Employee Value Proposition (EVP) evaluates how employees see the organization's cultural, work, inspiring, developmental, environmental, and economic values. The higher the score, the better the offer. These principles include more than simply financial gai...
Read more

Article 03 - Employee Experience as the Heart of Employee Branding

Image
Employee Experience = Employer Branding & Company Culture Source by : Olah, (2023) Kulkarni and Mohanty, (2024) indicated that the employee experience is shaped by the three workplace environments: physical environments, technological environments, and social environments. Internal Employer brand is the corporate reputation of the organization, communicated through different messages and actual workplace experience of the employees. Employee experience is sum of perceptions of employee across the journey with the employer. The employee experience should fulfil employee expectations as communicated by the employer brand. The alignment of employee experience and internal employer brand is essential for attracting and retaining of the talent. A strong alignment between these two elements acts as a competitive advantage in the talent market. This study is aimed at understanding impact of the employee experience on internal employer brand and consequences of internal employer brand on...
Read more